With 11 newly released programs ranging from case studies to CEO profiles, this collection is all business—and a powerful acquisition for any academic library.
Programs include:
• Case Studies from the Multinational Marketplace (Get Cartier!; Barbie’s Midlife Crisis; Coke’s Water Bomb; Shell Shock; eBay)
• CEO Stories: In Their Own Words (Luciano Benetton; Louis Schweitzer; Patricia Barbizet; Stelios Haji-Ioannou)
• The Clios 2005
• NewsHour Business Ethics Anthology |