Infomotion Training and Tutorial Videos


Training and Tutorial Videos

Home
Search
Products
Basket
Checkout
Bookmark this Site
Shipping Rates
Return Policy
Fax Order Form
Contact Us

New Releases

Subjects
About Us
Privacy
Return Policy
Shipping Rates
Adobe Tutorials
Apple Tutorials
College Education Tutorials
Computer Graphics Tutorials
Computer Software Tutorials
Developer Tutorials
Engineering Tutorials
Human Resources Tutorials
Microsoft Tutorials
Safety Training and Tutorials
Music Computer Tutorials
Video Computer Tutorials
Web Design Tutorials
Producers
Cambridge Educational Videos
Films for the Humanities
J.J. Keller Safety Training
Marcom Safety Training
SME Engineering Videos
Video Aided Instruction DVDs
VTC Computer Tutorials

Search Engine Optimization 2006 Training

 
Search Engine Optimization 2006 TrainingQuantity in Basket: none
Code: VTC-33689
Price:$89.95

 
 
 
Quantity:
 

Search Engine Optimization 2006 Training


Producer:
VTC - See All Tiltles
Media:
CD-ROM
Author:
James Gonzalez
ISBN:
1-933736-20-8
Duration:
7 hrs / 111 lessons
Compatibility:
Win XP, 2000, 98, NT, Mac OS X, OS 9

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 1 billion people online throughout the world today, and this number is growing larger every day at an unprecedented rate. With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

Try For Free Right Now
To help you evaluate this training program, some of the tutorials may be viewed for free online. Listed below are all of the chapters and lessons for this title.
Click on any of the linked lessons below to watch them now online!

CD Contents
Course Intro
 Course Intro (02:14)
 What Is Covered In This course (03:05)
 Why Search Engines Are Important (04:35)
 Limitations of SE Optimization (02:53)
How Search Engines Work
 Survey of the Search Engine Landscape (02:15)
 Search Engine Terms Defined (02:27)
 Optimization Vs Advertising (06:53)
 Crawler-based Search Engines (03:34)
 How Crawler-based Search Engines Work (04:11)
 Web Directories (03:30)
 Pay Per Click Systems (04:26)
 How Engines Rank Web Pages pt.1 (03:57)
 How Engines Rank Web Pages pt. 2 (05:21)
 The Importance of Off-Page Factors (03:17)
Checking the Current Status of Your Sites
 Google and The Google Tool Bar (04:54)
 Checking Your Pages in Google (03:21)
 Checking Your Pages in Yahoo (03:18)
 Checking MSN and the Others (04:49)
 Making Frames More SE Friendly (05:40)
 Setting Page Titles and Descriptions (04:27)
 Checking Page Links and Content (04:07)
 How to Make Your Content Easy to Index (04:01)
Choosing Target Keywords
 Keyword Research (04:49)
 More Keyword Research (03:30)
 Keyword Phrases Vs Single Words (04:50)
 Analyzing the Competition for Keywords (05:10)
 Identifying Your Money Keywords (04:11)
 Make Keywords Specific and Descriptive (05:29)
 Keyword Tools: Wordtracker (06:40)
 Other Keyword Tools (05:24)
How Domain Names Effect SE Placement
 How Domain Names Affect SE Placement (02:41)
 Choosing Effective Names (05:00)
 Registering Domain Names (05:00)
 Using Multiple Domain Names (03:37)
 Setting Up Multiple Domain Names (05:10)
Designing Web Pages That Search Engines Like
 Creating Crawler-friendly Sites (04:14)
 Placing Keywords: Page Titles (06:45)
 Placing Keywords: Meta Descriptons (06:05)
 Placing Keywords: Meta Keywords (02:35)
 Placing Keywords: Headings (03:23)
 Placing Keywords: Body Text (04:40)
 Benefits of Using CSS (06:24)
 Working with Images (04:00)
 Additional Page Construction Tips (05:32)
 Robot.txt Files (04:10)
 Outgoing Links (05:23)
 Common Page Content Mistakes (04:38)
 Fixing Invisible Navigation Systems (05:13)
Link Building
 Why Links are Importnt (02:54)
 Link Basics (02:36)
 Building Natural Link Structures (01:37)
 Reciprocal Links (03:47)
 Using Google PageRank (05:18)
 Tips for Identifying Other Links (02:29)
 Tips on Writing Link Requests (03:41)
 Getting Links from Directories (03:00)
 Links that Can Work Against You (04:06)
 Strategies for Improving Your Links (05:57)
Advanced Link Building Techniques
 Provide Valuable Content (03:47)
 Syndicating Your Content (03:54)
 Article Directories (02:57)
 Blogs (03:37)
 Content Subscriptions Using RSS Feeds (04:59)
Paying for Traffic
 Why Pay for Traffic? (04:53)
 Pay-Per-Click (PPC) Programs (03:24)
 A Survey of PPC Programs (04:40)
 Google AdWords and AddSense (04:27)
 Improving AdWords Rankings (04:40)
 Yahoo Search Marketing (05:20)
 Planning Your Yahoo Ad Campaign (03:17)
 Planning Your Bid Strategies (04:16)
 Determining Your Max Bids (03:38)
 Yahoo Search Marketing Reports (02:55)
 Tracking Your Ads (02:24)
 Importance of Internet Advertising (01:52)
Google
 Google Specs and Overview (03:24)
 Google Site Organization (03:45)
 Google Page Construction Tips (02:35)
 Google Link Strategies (04:15)
 Avoiding The Google Sandbox Effect (03:27)
Yahoo
 Yahoo Specs and Overview (05:17)
 Yahoo Site Organization (02:14)
 Yahoo Page Construction Tips (02:38)
MSN Search
 MSN Search Specs and Overview (03:23)
 MSN Search Site Organization (02:32)
 MSN Search Optimization Techniques (04:34)
 MSN Search Linking Strategies (02:46)
 Optimization Tips from MSN (02:50)
Ask Jeeves
 Ask Jeeves Specs and Overview (02:35)
 Technical and Editorial Requirements (02:01)
 Additional Requirements and Design Tips (02:53)
Web Directories
 Directories Vs Search Engines (03:03)
 The Yahoo Directory (02:10)
 Submitting Sites to the Yahoo Directory (03:07)
 The Open Directory Project (ODP) (01:48)
 Submitting a Site to the ODP (04:18)
 Tips for Getting Listed in ODP (04:33)
Getting Hi-Tech Pages Indexed
 Frame Pages (04:14)
 Flash (04:24)
 Optimizing Flash Content for Google (04:48)
 Avoiding Problematic Flash Content (02:39)
 Dynamically Generated Pages (03:32)
Search Engine Optimization Tools
 Information Sources (04:24)
 SEO Web Sites (04:14)
 Wordtracker (05:43)
 SE Rank Monitors (02:53)
 Keyword Density Analyzers (02:19)
 Link Optimizers-Optilink (05:19)
Final Thoughts
 Course Wrap-up (01:43)
 Disclaimer (01:08)
Credits
 About Your Author (01:48)

QuicktimeTo view the Free Tutorials you must have Quicktime installed. Please note that the online free samples have been compressed for quicker downloads. Purchased CDs have higher sound and video quality. Monitor resolution needs to be set to at least 1024 by 768 to view the entire movie.

Copyright © 2000-2007 - Infomotion Corporation - Scottsdale, Arizona 85260
U.S. Toll Free Tel: (800) 810-7424 Fax: (800) 810-9329
Visit our other site - www.PressLabel.com